Mina Heydari-Waite
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MATS : Blue Sky Thinking

MATS_1.jpg

     

a museum quality archive

      an up-and-coming luxury goods emporium

                       the rank of graduating art student

          available to the public

                                             consumer

                 

creative industuries chorus:

                    “WE CAN ALL BE ARTISTS” (!!?!?)

 

MATS

(Muse Around the Shop)

                                                                         presents

BLUE SKY THINKING

Muse Around The Shop: BLUE SKY THINKING (2015-2016) was a collection of ‘products’ for sale, a display unit and promotional imagery and film. The project was contained within a temporary showroom at Edinburgh College of Art's 2016 degree show, and was a culmination of art and design objects made during the final year of my undergraduate degree. The products for the collection were inspired by the museum shop, a category border where reproduced public museum objects become privatised commodities in a commercial setting. Products included porcelain and marble vessels, hand-made artist’s smocks and trousers, enamel badges, blankets, faux-cornicing, various prints and fully screen-printed books of imagery and research. I attempted to employ merchandising tactics in an attempt to pastiche the realities facing both artists and public institutions today and question ideas of cultural participation in a consumer-driven society. As a final year student approaching graduation, MATS was also an attempt to engage with my own anxieties over being an artist, both inside and outside institutional settings.

PRICE FORMULA =

MATERIAL COSTS + MAKING HOURS (PAID AT MINIMUM WAGE) 

÷ EDITION NUMBER

= PRICE

Above images showing degree show installation of Blue Sky Thinking (2016) [mixed media installation and working shop incl. birch plywood furniture, slip cast porcelain vessels, handmade clothing, CYMK screen prints on paper, perspex, plywood and PVC, hand carved marble, enamel pins and artist's books, variable size]

‘MATS: Shopping Music’ in collaboration Sara-Lily Heydari-Waite

📸 of Smock and Trews: Eden Hawkins