Mina Heydari-Waite
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MATS : Blue Sky Thinking

 
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a museum quality archive

      an up-and-coming luxury goods emporium

                       the rank of graduating art student

          available to the public

                                             consumer

                 

creative industuries chorus:

                    “WE CAN ALL BE ARTISTS” (!!?!?)

 

MATS

(Muse Around the Shop)

                                                                         presents

BLUE SKY

THINKING

 
 

MATS: BLUE SKY THINKING was a collection of art and design ‘products’ for sale, a display unit, promotional imagery and film. The project was contained within a temporary showroom at Edinburgh College of Art's 2016 degree show, and was a culmination of art and design objects designed and made during the final year of my undergraduate degree. 

[mixed media installation and working shop incl. birch plywood furniture, slip cast porcelain vessels, handmade clothing, CYMK screen prints on paper, perspex, plywood and PVC, hand carved marble, enamel pins and artist's books, variable size]

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PRICE FORMULA =

MATERIAL COSTS + MAKING HOURS (PAID AT MINIMUM WAGE) 

÷EDITION NUMBER

= PRICE

 

The products for the BLUE SKY THINKING collection were inspired by the museum shop, a category border where reproduced public museum objects become privatised commodities in a commercial setting. I attempted to employ merchandising tactics in an attempt to pastiche the realities facing both artists and public institutions today, while questioning ideas of ‘cultural participation’ in a consumer-driven society.

As a final year student approaching graduation, MATS was an attempt to engage with my own anxieties over where I should position myself within the ideological minefield that sits between idealism and pragmatism.

Credits:

MATS: Shopping Music composed by Sara-Lily Heydari-Waite + digital photos of Harried Sweaty Intern / Retail Assistant in collaboration with Eden Hawkins